VedaOils' Journey to Redefining Essential Oils Industry in India
Consumers are becoming more and more aware of ingredients being used in the formulation of their products. They go through the ingredients list to determine whether they are harmful in the long run. Concern over the use of synthetic chemicals began to rise, leading to the demand for organic, natural, and toxin-free alternatives. This led to VedaOils positioning itself as the trusted leader in natural essential oils tailored for individuals seeking safe and sustainable options for their skincare and wellness routine.
Founders And Inception
VedaOils was conceptualized in 2017 by Founder and CEO Ayush Gupta. Its headquarters is in Gurugram, India, and it ships its products worldwide. Mr. Ayush Gupta has a vision of providing top-notch Essential Oil quality and other Cosmetic Raw Materials products at an affordable price. They focused on the quality and affordability of the products and made VedaOils a one-stop shop for all the needs of DIY crafters and business owners.
The Rise of VedaOils: Achieving Success Through Self-Investment
VedaOils is a well-known brand for its high-quality essential oils and Organic raw materials for skin care & personal care products, with a vast collection of 1300+ products on its website.
1. Early Days and Investment
VedaOils had a vision and self-funded investment on which to rely. Without any external investments, the company has built through dedication, hard work, and strategic planning.
2. Target Market and Product Range
The demand for pure essential & carrier oils is always on the rise across all ages, and VedaOils has strategically placed it to cater to their needs. Their extensive products range from essential oils, carrier oils, and making supplies to raw ingredients.
3. Startup Strategy
VedaOils focuses on consumers and small businesses seeking natural essential oil products. They showcased their hero products like lavender essential oil & essential oils to highlight their versatility in skincare, hair care, personal care, aromatherapy, and wellness. They also launched their digital platform to connect effectively with the audience. They started creating DIY blogs and videos to educate consumers about the benefits and uses of essential oils, clays, and other raw materials.
They constantly expanded their reach by partnering with affiliate platforms like Paytm and coupon partnerships to increase visibility. They have also been a part of many B2B fairs, national and international, like Beauty Istanbul and Cosmo Tech India, which PR efforts support. This led VedaOils to build trust and scale rapidly across the competition.
4. Mission and Vision
VedaOils commitment to purity and sustainability has made it a preferred choice globally. They aim to be known for their natural and pure products, using only organic cosmetic raw materials. Whether it is for skincare, hair care, personal care, or baby care, they are designed to meet the diverse needs of its customers.
5. Growth and Achievements
They started with only 300 products, and now they have 1300+ products and an in-house team of 80 employees. This independent approach has allowed them to maintain control of their operations, achieving steady growth. Their success led them to launch two dedicated websites for customers in the United Kingdom and the United States of America while delivering worldwide.
CEO Future Vision For VedaOils
The world of wellness is ever-evolving, which inspired the founder of VedaOils to reconnect people with the goodness of nature. He believes the power of essential oils can enhance well-being, bridging modern innovation and ancient knowledge.
1. Market Leadership: By constantly delivering products that meet the highest industry standards, VedaOils is a market leader. A constant blend of innovation and tradition led them to build a reputation for offering essential oils that meet the expectations and preferences of their customers.
2. One Umbrella Concept: The brand integrated multiple lines of products under a unified brand vision, creating a “one umbrella concept. This lets VedaOils provide DIY enthusiasts and businesses with everything they require on a single platform.
3. Offer a Wide Range of Scents/Products: Each customer has different requirements and needs, which VedaOils meets seamlessly through their broad spectrum of raw cosmetic materials, DIY kits, essential oils, carrier oils, clays, butter, and soap supplies. They have become a go-to source for people looking to enhance their lives through natural essential oils products.
4. High-Quality Essential Oils: Quality is one of the significant philosophies on which the brand is built. Its products undergo numerous quality checks and testing to meet the highest quality and safety standards. It is the primary factor that earns customers' trust across the globe.
5. Competitive Prices: The founder believed in providing premium natural essential oils products at an affordable price as they offer one of the most competitive prices in the market.
Conclusion
Since VedaOils' inception, it has witnessed remarkable growth. It started with a modest selection of 300 products. They have significantly expanded their product range to 1300+, which includes a diverse range of essential oils, cosmetic raw materials, and DIY kits. Their products are personal care, sustainable, high-quality, and vegan-friendly. This has gained the trust of its customers, which has propelled its success and solidified its reputation in the natural oil industry.
