Enjoy more with family not in kitchen
On occasions and festivals, there is so much to take care at home, especially food preparation and cooking, so much so that we lose all the fun. On most occasions, mothers tend to spend hours in the kitchen preparing delicious recipes for family and guests, and do not get time to actually enjoy with them. While, they love cooking for family so mothers enjoy that, but imagine if they could do both.
“Do more in less time” is the mantra every seeks today. Amidst busy and unhealthy lifestyle, all of us feel lack of time and we end up compromise on food by either ordering or eating junk food. Our Granny would have never approved of this lifestyle and our mothers have always stressed on #gharknuskhe and #gharkakhana as the way of life. But it’s not always possible.
Now it may be Urban Granny with a vision of #nocompromise has launched convenient cooking products. Their vision is to aid in home cooking by providing urban cooking products, that simplifies the traditional way of cooking. Their products fit in range of Indian festive or occasional cooking such as during Navratri, Pooja, Diwali, family get togethers and even on daily basis.
Easy Cook Range products are soaked and boiled to perfection, so anyone can cook the recipes faster and with perfection. Urban Granny aims to simplify Indian home cooking by reducing user’s time & effort through easy to use, value added, and preservative free, long shelf life ready to use products. Indian cooking involves complex, time consuming & messy processes like pressure cooking, kneading, boiling, frying etc. Users do not have time to spend hours in kitchen to prepare & plan for food. They would love it quick, easy and spontaneous but without compromising health. Urban Granny products allow them to cook traditional/new age recipes when they want, the way like it under 10 min without compromise on health. Statistically, Indians on an average spend 13 hour a week vs global average of 6 hour.
First in line product, the Easy Cook Range is pre-soaked and boiled legumes that take way the 8-hour preparation time and need for pressure cooking in morning, which can be very complicated for many and those who know what to eat tomorrow may forget to soak on it or go wrong with estimate. Traditionally, the users need to soak kala chana/chana/rajma overnight and then pressure cook it the next day before actually making the recipe. Soaked and Boiled grains can directly be added to gravy/chana masala and your fasting food is ready in 10 minutes with minimal effort. With Urban Granny Easy Cook Kala Chana, user do not have to one, remember to soak it previous night; second, boil it in the morning and third, cook it as you like it because there is no oil or masala added. It’s 100% natural and gluten free.
In an exclusive interview with Ashwin and Pallav, Co-Founders of Urban Granny, they mentioned that people often resort to food delivery on daily basis because they find cooking very complicated and more importantly, they do not plan their next day food. Legumes being healthy and rich in protein/vitamins, have always been part of Indian diet. Ashwin said, “they want to simplify cooking and make it quick and easy, so users do not have to spend hours in kitchen and they can enjoy with family while cooking is done with in 15 minutes”. Urban Granny would like to save time for users and give them flexibility to cook whenever they want as they like it without compromise on health as well as taste.
Realizing the need of quick cooking in Indian households, Urban Granny - a new consumer brand based out of Gurgaon has smart cooking products. The brand recently launched.
Website - https://theurbangranny.com/
